WHAT MAKES DENIM PREMIUM

You know the rules to almost anything. These days, life hacks are only a click away. Bring out your mobile and google anything. That is how the millennials roll. So why is it that when it comes to finding the right fit of denim jeans, it gets way more complicated than just one click on your phone? Jeans can either be too tight on the hips or rides too low at the crotch. Some fits perfectly until you sit down and realize it shows way too much of your behind than necessary. Well, the simple answer is, everybody's body is a bit different. Where one girl's curves start may not necessarily be where another one's begin. Having had firsthand experience in developing clothing for a large diverse consumer base, what I have learned is that there is an actual science to fitting. Don't be mistaken that the reason why you pay more for premium denim brands is because they hailed themselves a cut above the rest with no culpable cause. AG Jeans(https://www.ifchic.com/111_ag-jeans) breaks it down for you.

          Premium denim brands litter the market today. It can cost you anywhere upwards of $150.00 for one pair. A lot of times, you have to pay more than that. But what is it really that brands like AG Jeans have that others don't you ask? There are a variety of things. As a consumer who is well informed with the technicalities of denim construction, what AG Jeans and other premium brands have that other fashion brands cannot achieve because of price points are these two: fit and fabric. Premium denim brands spend a lot of money studying the science of fitting. They conduct researches across their target markets, countless sampling and fittings, focus group discussions, product testing, etc. before they come up with one product that they have proven to be only the best in its category. So when you go and try on an AG Jeans piece and it fits you perfectly, know that that perfection has undergone countless revisions, mathematical equations and probably passed quite a few lab tests to ensure that it brings satisfaction to its end user.

          A premium fabric is another component that makes or break a pair of premium denim jeans. The very best of denim fabric, the top of it class, are made in Italian and Japanese factories. If your guess is that AG Jeans are made of fabrics from these two sources, then you guessed right. The AG brand only uses premium quality top of the line fabrics that are on top of its class, it can last you a very long time. So when you feel that every time you wear your pair of AG Jeans, know that it is no coincidence that it feels so comfortable and only seems to fade and wear better with time. It is not by chance that even as you wear it after not washing it for a few times or even after washing it, it gets better and better. The true test of a premium denim is that it ages gracefully. And only appreciated in value with time. Because, it was designed to be that way from fiber to fabric.

So the next time you go to the stores to buy a pair of Premium denim, you know what it is exactly that really makes it so special.